Frequently Asked Questions

For Project Owners

Simply go to “My Projects”, click on “Add new company” (If you have not added any company yet), click on “Create Project”. Fill out the Project Information as detailed as possible. “Publish” and the project is visible to connectors to refer startups and founders to apply.

This depends on the project description, your requirements, the benefits you are offering, the region that you are targeting. We have projects that achieve over 200 applications, and projects that only reach 5-10. As a start, you can expect to receive at least 10 applications within the first week. If not, please reach out to our connector coordinators, they will help you to improve the wording and to activate connectors for you.

We focus at the moment on “Startup Sourcing” Projects. Here you can select from “PoC”, “Acceleration”, “Investment”, “Incubation”, “Landing Program”, “Competition” and a few more choices.

We also have for certain clients the opportunity to upload hidden projects that focus on “Investors Sourcing” or “Mentor Sourcing”. Only chosen connectors can see these projects and you will receive applications and referrals for investors and mentors.

Everyone can access Founders Lair for free and become a project owner. You can upload “Startup Sourcing” projects for free. We have decided to choose our business model for success, which means that only if you get startup applications that you are satisfied with, you will have to upgrade and purchase “FLair Credits” in order to get access to the contact details of the applicant.

If you have further questions or need clarification, please reach out to us in the chat.

You only pay for the contact details of those startups that you are keen to reach out to. If you receive for example 100 applications, but you consider only 10 as quality, you would choose to top up “Flair Credits” in order to access the contact details of those 10 startups.

If you have further questions or need clarification, please reach out to us in the chat.

For Connectors

Simply go to “My Projects”, click on “Add new company” (If you have not added any company yet), click on “Create Project”. Fill out the Project Information as detailed as possible. “Publish” and the project is visible to connectors to refer startups and founders to apply.

Additional to the rich data of your referral links you get rewarded with 30USD per successful application. Successful means that the project owner has selected a startup referred by you.
The rewards you have collected will be visible in your own Wallet.

There are no strict eligibility criteria for becoming a connector as long as you don’t violate the TOS of our platform. This means anyone who is keen to support their startup ecosystem can join as a connector.

We also have for certain clients the opportunity to upload hidden projects that focus on “Investors Sourcing” or “Mentor Sourcing”. Only chosen connectors can see these projects and you will receive applications and referrals for investors and mentors.

There are two indicators that lead to more successful applications.

1. Quantity: You need to have more reach in order to get more applications, this turns into more success. More Quantity is a good strategy for people who want to develop into a KOL (Key Opinion Leader) connector.

2. Quality: Study the projects well, understand what the project owners are looking for. Make targeted introductions to the right startup founders who fulfill the requirements of the listed project. Your reach will be lower, but your efficiency as a connector will be higher. Efficiency refers here to views vs success.

If you have further questions or need clarification, please reach out to us in the chat.

You can refer startups from anywhere as long as they match the eligibility criteria stated in the project. Read the project page carefully before referring.

For Startups

The project owner will review your application carefully. Sometimes coordinate internally with other team members. If you are a good match, they will contact you directly by email or their preferred way of communication. You will receive an automated email from Founders Lair if you have been a “Success” or “Not Successful”. Only startups with an application status marked as “Success” will be approached by the project owners. If the project owner has not made a decision yet, then your application is on “Pending”.

Yes, we have different types of projects. Before applying you should pay attention to the focus sector of the project and the eligible locations.

No, the service for startups is free. However, some project owners charge their startups individually for their programs in terms of an attendance fee or equity. Please ensure that you read the terms of each project carefully.